Rachel
Paprocki

About Me


WORK EXPERIENCE

MEIJER INC.

Web Designer/Developer 2010-Present

  • - Maintained 70 permanent web pages
  • - Designed event landing pages, search results pages and keyword search banners with target customer needs in mind
  • - Created digital media assets and gained approval from vendors, marketing, merchandising, and leadership
  • - Assisted with style guide creation, maintained standards, and incorporated partner brand requirements as necessary
  • - Versed in browsers, device and client compatibility including Firefox, Chrome, Internet Explorer, and Safari
  • - Managed and organized stock photo library for ease of use

REID ENTITIES

Graphic Designer/Web Specialist 2006-2009

  • - Developed and managed social network, and assisted with web efforts including online micro sites and advertisements
  • - Designed various marketing materials for Reid Safety, Professional Parts Warehouse, Reid GSA, and Reid Supply
  • - Managed photo database and photographed over 2,900 industrial components for 60th Anniversary catalog
  • - Assisted in building numerous publications ranging from seasonal supplements to 800+ page full product catalogs

WESCO INC.

Internship 2006

  • - Created vinyl graphics, newsletters, and large format signage

FREELANCE

Website & Graphic Design

  • - Red 5 IT: website, business cards, direct mail & sell sheets
  • - The Culinary Institute of Michigan: logo and wine label design
  • - Muskegon Yoga: website, logo, water bottle, business card design, and photography
  • - One of a Kind Cycle: website, logo, and business cards
  • - Muskegon Beerfest: t-shirt design and event signage
  • - Mia & Grace: website, business cards, and photography
  • - Be Alive & Well: website, business cards, and photography

EDUCATION

BAKER COLLEGE of MUSKEGON

Degree: Bachelor of Business2003-2007

  • Major: Graphic Communication
  • Minor: Web Design and Marketing
  • Graduated: Summa Cum Laude

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ABILITIES

  • Adobe CS5 including: Photoshop, Illustrator, Dreamweaver & Bridge
  • Adobe CS3 Flash
  • CMS-Content Management Systems
  • Quark Xpress
  • Acrobat Pro
  • Adobe LiveCycle Designer
  • HTML, XML & CSS
  • W3C Standards
  • Sony Vegas
  • Camtasia
  • Microsoft Office including: Word, Excel, & PowerPoint

SPECIALTIES

  • Website Design
  • Graphic Design
  • Web Banners
  • Micro Sites
  • Branding
  • Brochures
  • Business Cards
  • Direct Mail
  • Large Format Signage
  • Vinyl Graphics
  • Catalogs